From the Face-to-Face to the Interface: A Moment in Jean Baudrillard’s “America”

Schlemiel Theory

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In our socially networked world, we are over saturated with information and images. We are bombarded and, in the midst of this, we seem to cobble together something of our own virtual bubble with icon-slash-friends who we share images, information, and identifications on a daily basis.   But, before this all become normal; it was called hyperreal. To be sure, Jean Baudrillard is most well known for his notion of the “hyperreal” which was popularized by his book, Simulations. In that book, published in 1983, he writes:

Abstraction today is no longer that of a map, the double, the mirror or the concept. Simulation is no longer that of territory, a referential being or a substance. It is the generation of models of a real without origin or reality: a hyperreal. The territory no longer precedes the map, nor survives it. Henceforth, it is the map that precedes the territory…

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